The line between your market and the next one.
Crosswire Consulting is built by Peijie "Paige" Yang — 8 years driving B2B marketing, trade connections, and go-to-market growth for commodity trading and financial services firms across EMEA, Africa, and Asia. Real campaigns, real revenue, real relationships.
I'm Paige — a B2B marketing manager turned cross-border connector, with eight years split between China (4 years) and London (5 years), working across commodity trading, financial services, and biotech companies reaching EMEA, Africa, and Asia.
Along the way I've rebuilt company websites that tripled their traffic, grown a LinkedIn audience from 7,000 to 15,000 followers, cut customer acquisition cost by 40%, and helped drive over $50 million in revenue through market expansion across Africa. I've briefed government trade bodies, run 20+ trade shows a year, and negotiated distributor networks from scratch.
Crosswire Consulting is where that experience becomes something you can use directly: sharp cross-continent marketing, trusted trade and business connections between China and Europe, and precise English–Chinese translation — without having to hire a whole agency to get it.
MA, Digital Culture and Communication — University of Sheffield
Three ways to grow across borders
Each service stands on its own, but they're built to work together — a plan, the market, and the words to explain it.
Cross-Continent Marketing
Website rebuilds, SEO, social growth, and paid campaigns shaped by how people actually buy in EMEA, Africa, and Asia. Past results include a 300% jump in organic traffic, LinkedIn audiences more than doubled, and a 40% cut in customer acquisition cost.
Trade & Business Connections
Sourcing and vetting suppliers, partners, and distributors between China and Europe — the same groundwork behind building nationwide distributor networks and $50M+ in market revenue. I also draft the business or personal plans that turn a connection into a real deal.
English–Chinese Translation
Precise, business-ready translation for contracts, marketing copy, and everyday communication — native-level Chinese and professional English, so nothing gets lost in the handoff.
A straightforward path, start to finish
Discovery call
We talk through your goals, your market, and what "success" looks like for you.
Tailored plan
I put together a clear plan — marketing, trade connections, or translation scope — with real steps and timelines.
Execution
I run the campaign, make the introductions, or deliver the translated materials, keeping you updated throughout.
Ongoing support
Markets shift. I stay involved to adjust the plan and keep the connections working for you.
On the ground across three continents
China
Sourcing, supplier vetting, and manufacturer connections.
UK & Western Europe
Marketing campaigns, trade shows, and buyer-side introductions.
Pan-African markets
Market expansion, distributor networks, and stakeholder relations.
Tell me what you're trying to connect.
A market, a partner, a plan, or a translation — send a note and I'll reply within a couple of business days.
Email me- /in/peijie-yang
- Based in
- London, UK
- Languages
- Chinese · English · Japanese